Visual Identity System for Home Appliances

Samsung Home Appliances

Leveraging the product’s aesthetic and color palette to create a visual identity system that highlight Samsung’s innovative ‘Connected Living’ technology.

Key Visual / Lifestyle Visual / Design Direction

2020 Samsung Appliaces_Web1.jpg
2020 Samsung Appliaces_Web2.jpg
2020 SA_text_1.jpg
2020 SA_text_2.jpg
2020 SA_text_3.jpg
2020 SA_text_5.jpg
2020 SA_text_6.jpg
2020 SA_text_7.jpg
2020 SA_text_4.jpg
2020-Samsung-Appliaces_Social_2-2.gif
2020 SHA_Lifestyle.jpg
2020 Samsung Appliaces_POS_1.png
2020 Samsung Appliaces_POS_2.jpg
2020_KBIS_1_V1.gif

©Turner Duckworth / Product Photography: Wilson Hennessy / Client: Samsung Electronics America

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