Rebranding / Soft Drink

Mello Yello

How to gain valuable market share from its biggest rival, Mountain Dew.

Logotype / Packaging / Advertising / Guideline

MY_02.jpg
MY_01A.jpg
MY_03.jpg
MelloYello-8.jpg
MY_Typo_c.gif
MY_04A.jpg
MY+NHRA_06.jpg

Racing Sponsorship

Mello Yello + NHRA

Redesigning the official Mello Yello NHRA partnership logo and developing a new design that would align perfectly with the new ‘MY’ brand-mark’s attitude.

Logo / Vehicle Wrap / Styleguide

MY+NHRA-02.jpg
MY+NHRA-05.jpg
MY+NHRA-06.jpg
MY+NHRA-03.jpg
_MY+RT-01.jpg

Packaging / Ad Campaign

Mello Yello + Realtree

In creating an advertising campaign featuring David Blanton, renowned outdoorsman and presenter of Realtree Outdoors (TNN), the new Mello Yello tagline ‘This is MY World’ speaks to the passion, pride and sense of adventure that embodies the Mello Yello consumer and the Mello Yello brand.

Packaging / OOH poster / Social Media

_MY+RT-02.jpg
_MY+RT-07-update-1.jpg
_MY+RT-08-update.jpg
_MY+RT-09-Update.jpg
_MY+RT-14-Update.jpg
_MY+RT-16-Update-1.jpg
_MY+RT-15-Update.jpg
MY+RT_01.jpg
MY_Military.jpg

Packaging

Mello Yello + US Military

Mello Yello and their partnership with United Services Organizations (USO) to develop a limited edition series of Mello Yello Armed Forces USO cans.

Packaging

MY_Military_LineUp.jpg
MY_Military_Zero.jpg
MY_Military_Fridge+Pack.jpg
MY_Military_Badge.jpg

©United DSN / Client: The Coca-Cola Company

Previous

Galaxy
Next

UA Elements